3 Objectives of Digital Media Marketing - Marketing Blog #2

This is the second of my blog posts covering marketing for video games and the importance of having an online presence.

This week I will be looking at marketing objectives, specifically what 3 of mines are and why.

Marketing objectives are goals that a business wants to achieve through their marketing, it allows everyone involved in the project to remain focused on the aims of the product and measure their results against the original goals. (Riley, n.d.)

For this project, I want to set 3 clear goals I want to achieve either at the end of the project, or the end of the year.

The first of these goals is:

"Increase followers on my Twitter acount by 25% by the end of 2020"

Doing this will benefit me in the long run, I will build an online following and my next project will have more attention from the get-go. I may also be able to build industry contacts if I enlarge my audience.

My second goal is:

"Have 1000 downloads on Itch.io for the demo of my game before Q1 2021"

Having 1000 people playthe demo of my game would be great for feedback, it will also alllow me to gauge overall interest in the product.

The Third and final goal is:

"Complete a commercial product before the end of Q3 2021"

A commercial product under my belt will increase my skills as a game developer and pad out my portfolio.

Sources:

Riley, J. (n.d.). Marketing Objectives (Introduction) | Business | tutor2u. [online] tutor2u. Available at: https://www.tutor2u.net/business/reference/marketing-objectives [Accessed 3 Mar. 2020].