Web Marketing: 3 Techniques - Marketing Blog #4

This is the fourth post in my marketing blog series, this post will be discussing 3 web marketing techniques which will include "display media advertising".

1. The first marketing technique that I could use is called 'display media advertising'. To do this, I would need to pay for advertisements to appear on other websites that lead back to my own website. This can drive a lot of traffic towards my website and increase interest in my game, but it can be annoying for users and could lead to them having a negative opinion of my brand. (Whatley, 2019)
2. Another marketing technique is called 'content marketing', these are usually peices of media that are related to the product but can be enjoyed on their own. An example of this is Microsoft creating a web series that was released before Halo 4, this got customers aware of the game and engaging with it before it even came out. (Beginner's Guide to SEO [Search Engine Optimization], n.d.)
3. The final marketing technique I can use is called 'search engine optimization', making it easier for users to find or discover my website. An example of how I can do this is to use keywords that I think my target audience will be searching for, an example of this could be: "The Town without Tomorrow, an action packed metroidvania game". This should clearly define what the game is and when a user searches for an action game or a metroidvania, mines should show up in the search results. (Why Content Marketing is important for the gaming industry, 2016)

These are a few examples of how I can market my game online.

Sources:

Whatley, T., 2019. What Are Display Ads? The Complete Guide. [online] Acquisio Blog. Available at: <https: www.acquisio.com="" blog="" agency="" what-are-display-ads-5-steps-to-effective-visual-advertising=""></https:> [Accessed 11 March 2020].

Moz. n.d. Beginner's Guide To SEO [Search Engine Optimization]. [online] Available at: <https: moz.com="" beginners-guide-to-seo=""> [Accessed 11 March 2020].</https:>

Blogs.brighton.ac.uk. 2016. Why Content Marketing Is Important For The Gaming Industry. [online] Available at: <https: blogs.brighton.ac.uk="" mt274="" 2016="" 02="" 01="" why-content-marketing-is-important-for-the-gaming-industry=""></https:> [Accessed 11 March 2020].