Introduction and Marketing Importance - Marketing Blog #1

This is the first in a series of blog posts, this weeks post will be about the importance of digital marketing. There will also be developer updates available, so be sure to keep coming back to keep up with how development is going.

Digital Marketing is always changing and evolving, from TV ads to YouTube sponsorship's, there is always a new and unique way to market a product. Due to a market that is heavily saturated and always changing, having great marketing can be the difference between a successful game and a flop.

But, what is marketing and why is it important? Marketing is a way of informing potential customers about your product, it helps drive interest and increases the possibility of someone becoming a customer. (Wakefield, 2019) With the internet being as big as it is, the potential customer pool is limitless. One Twitter post could reach millions in a matter of hours, the same applies to a YouTube video. 

Having an online presence is key to being successful in the games industry, it allows developers to stay in contact with their users for little to no cost. Building brand awareness through social media sites can lead to an easier time when trying to market a product. (Wakefield, 2019)

Sources:

Wakefield, B. (2019). The Indie Guide To Marketing. [online] GamesIndustry.biz. Available at: https://www.gamesindustry.biz/articles/2019-04-25-the-indie-guide-to-marketing [Accessed 21 Feb. 2020].